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Networkers: 3 Reasons You Need A Strategic Marketing Plan


IF YOU FAIL TO PLAN — YOU PLAN TO FAIL. I don’t know who first said that but if you’ve been online any amount of time I imagine you’ve heard it once or twice before by now. Planning is a fundamental part of business and critical to your success in business. But is it true? Do you really need a plan in order to succeed online? If you do — what should your marketing plan look like? When you start a new home business it may seem sometimes like the only thing you actively do is plan.

  • You need a business plan
  • You need a content plan
  • You need a website plan
  • You need an advertising plan
  • You need a marketing plan
  • You need a recruiting plan
  • You need a team training plan
  • You need a 3-way call plan
  • You need a networking plan

At some point you may step back and wonder if you really need to do all of this planning? After all, you want to be able to react to the environment, right? You want to be flexible enough to change if needed, right? You want to be in a position to create new innovative solutions quickly if the marketplace asks for them, right? You want to get results quickly to give you the authority you need to approach more people about your business, right?

That’s ALL true. If you’re building a home based business you are involved in one of the most rapidly changing and highly competitive business environments. New products, solutions, ideas and innovations are created every minute and if you don’t keep up with the pace of change — you will be left behind. New companies appear out of nowhere and innovative solutions are created every week.

If you sit around planning you might never get started, right?

So, you must be asking the same question I hear asked almost every day online; do you really need a strategic network marketing plan if the environment changes so quickly and easily?

The answer is yes; you do. Let’s take a look at why.

A Network Marketing Plan Supports Long Term Success and Short Term Goals

Your marketing strategy ideally outlines your shorter term marketing goals in accordance with your long term business goals. For example, if your three year plan is to make six figures as a consultant then your marketing goals need to support this.

  • What do you need to accomplish in terms of marketing to reach your six figure income or business goal?
  • How many people do you need to recruit into your team?
  • How many customers do you need in order to create the monthly volume requirements?
  • What rank do you need to attain in your company to hit your income goals?
  • Who do you need to help in your organisation to build a strong team of leaders?

You already know that a goal isn’t worth the paper it’s written on if action isn’t taken. And for action to be taken, an action plan and a list of steps makes life a lot easier and goals more attainable. That’s what your marketing plan is – a series of steps designed to help you achieve your marketing goals and your short, medium and long term business goals. It’s a road map for you to use to get started, stay focused and reach your final destination.

A Marketing Plan Helps You Make Better Business Decisions

As you’re working on your business over the next couple of weeks, months, and years you’ll come across opportunities. You will likely be tempted to seize these opportunities – each and every one of them. They may appear to be just what you need to fast track your success and increase your income quickly.

You will feel like jumping ship and joining the next big thing once or twice or maybe more times in the next 12 months if you’re not seeing instant success with your own MLM business.

This can prove to be a costly mistake. The only way to know if something is right for you is to take a look at your marketing strategy and plan. Ask yourself if the opportunity supports your long goals and overall vision. If the answer is no — then you know the opportunity isn’t right for you. Walk away and leave it behind.

It’s a Bird! It’s a Plan! It’s a Work in Progress!

What’s great about a marketing plan is that it’s a work in progress. You use it to measure your success and to make decisions. You also use it to help your home business adapt and grow. As you seize new opportunities and respond to your audience your network marketing plan will evolve. Your marketing plan is a tool that will become one of your favorite documents. Use your plan to help you stay motivated, on track, and smart about your current and future business decisions.

While it’s important to plan — don’t fail to execute. If you find yourself falling into a comfortable place as a MLM business planner it’s possible you’re beginning to procrastinate. So — plan, act on your plan, review the impact of your actions and keep moving forward. Do this well and you’ll soon start seeing the kind of results you’ve been searching for with your network marketing business.

By the way…

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