Marketing goals can help to focus you on the key tasks that must be completed daily in order to build your business. Without focus it’s easy to drift. And when you drift — your business and your income will sink like a stone.
So let’s see if we can set some smart marketing goals to help you build your MLM online.
Goal setting is the key to success in network marketing (or so I’ve been told!).
I think there’s a lot more to it than simply setting goals — but goals are important for any business.
So I guess MLM is no different.
I heard this same argument being made recently by a leading MLM success coach.
He went on to quote the American businessman Bo Bennett when he observed “The discipline you learn and character you build from setting and achieving a goal can be more valuable than the achievement of the goal itself.”
So whether you believe in the power of goal setting or you see goals as a necessary evil to help you build your home based business — the value of the exercise (as Bo Bennett so rightly said) is difficult to dismiss.
So why not take a leap of faith and set some goals for your MLM business — you never know they might even kickstart your own business success.
Marketing Goals for MLM
Whether you’re building a network marketing business right now or asking the question is this pyramid thing for real — chances are you’ll benefit from a little guidance when it comes to business and marketing. So let’s see if we can start by setting you up for success and not failure and create a few clear goals.
As an aspiring business owner you probably have long lists of goals. You may have more goals than you can handle. And the vast majority of those goals are probably marketing goals. Because you can’t grow and profit from your business if you don’t market it.
The question is: are you setting the best marketing goals for your business? Let’s take a look at a few questions to help you assess your goals and perhaps improve upon them.
#1 Are Your Marketing Goals Specific Enough?
Are your goals measurable and do they have real deadlines?
For example, “I want to grow my email list” is too vague. On the other hand, the goal of building an email list of 500 people in six months is more specific.
Specific goals help you identify the appropriate path to take in order to achieve them. You can also measure success by occasionally checking on your subscriber numbers. Specific goals are also more motivating and keep you on track when you feel like wandering off for a while.
#2 Are Your Marketing Goals Measurable?
We’ve just talked about the fact that your goals need to be specific, which also means that they need to be quantifiable. However, if you don’t have systems in place to measure success then the goal you set is still unhelpful.
For example, if you want to build an email list of 500 people in six months but you have no means of measuring how many people are on your email list, or how to measure your marketing effectiveness, then the goal will be difficult to attain.
Without measurement you won’t know if your latest blog post is building your list, or if your recent email promoted people to cancel their subscription.
#3 Do Your Short Term Marketing Goals Support Your Long Term Goals?
Where do you see your business in five years? Do the network marketing goals that you have right now support you in realizing this five year vision?
For example, if your five year vision has you consulting around the country and earning a six figure income, are your daily, weekly, and monthly marketing goals pointing you in that direction?
It’s easy to get caught up in the day to day numbers and to become sidetracked from your long term plan. Make sure your current marketing goals support your long term success.
Goal setting should be a big picture exercise with an overall plan. It’s important that your goals support one another and integrate effectively.
For example, if your primary goal is to build your subscriber base to recruit new team members and find more customers — then use this as your main goal and set other goals to support it. If you’re marketing on Facebook — then this should ideally support growing your email list by motivating opt-ins.
Take a look at your existing network marketing goals and ask yourself if they are supporting one another. Use the answers to fine tune your goals and achieve speedier success.
Need Help With Your Marketing Goals?
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